For seventeen years, Tom Magadieu and Leslie Lagerquist have guided leading national direct marketers to greater profits through successful strategic planning, data development, data mining, testing and analysis. Together, they led DeLorme through their largest direct marketing expansion, helping generate over $33 million dollars and over 200,000 new customers. They were also key strategists behind the highly successful Irving 4you! 1-to-1 loyalty program.

Tom Magadieu knows how to turn information into profits. He developed InfoBuyers, a leading consumer marketing database - and an original source of funding for Internet giant CMGI. Tom's strategic thinking has made him a valuable asset for American Nurses Association, John Wiley & Sons, Irving Oil and a many publishers, catalogers, and associations.

Leslie Lagerquist is a results-driven leader with experience guiding direct marketing, business development, and product management programs for Talk America, Georgetown Collections, and other direct marketing organizations. Her expertise spans all channels of direct marketing, offering comprehensive management for all aspects of your next launch through direct mail, catalog, radio, television, and telemarketing.

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