Camden National Bank



Camden National Bank

Targeted Lead Generation

Camden National Bank had seen a drop in their direct mail prospecting results over the years and asked Q4 Direct Marketing to reinvigorate the campaign. Q4 uncovered a large pool of highly responsive names by identifying and testing targeted lists that closely matched the qualities of the bank’s best customers.

Results?   Response rates shot up and the bank expanded its investment in direct mail acquisition.

 
Clients & Work