Capt’n Jack’s, a premier marine catalog was operating in the red. Their cost of marketing was too high and their results – especially from prospecting – were falling well below the mark. Their data, recently merged in a new system, was missing vital information. Q4 constructed a new marketing database for them and helped them see their audience with much greater dimension. After segmented their customer base and applied test strategies to each segment, Q4 also built a prospecting test plan that would help them identify the best lists with results from a single mailing.
The RESULT? The catalog exceeded all financial and growth objectives and positioned Capt’n Jack’s well for sale.