High Level Review (DM is part of your marketing mix)
Take inventory of your direct marketing‘s operational strengths and weaknesses. We review the key elements needed for any direct marketing program’s success and rate your company’s standing. CEOs and CFOs gain a concrete, insightful tool to help manage their direct marketing program toward greater efficiencies and faster rates of growth.
Comprehensive Review (DM is your primary revenue generator)
Know your position in detail on every aspect of your direct marketing program, including the quality of your; direct marketing strategy formation, tactical implementation, operational processes, data management systems, and customer experience. Our trained eyes will analyze your current direct marketing activities, systems, and capabilities and present clear findings and recommendations.
Fee: $2,200 high level, $5,500 comprehensive
Our strategic thinking has generated over $100 million for our clients. Our expertise in helping companies move audiences, build businesses, and turn data into profits makes us a very valuable ally as you plan the next move for your company. We have what it takes to help you face tough challenges, turn programs around, or position your direct marketing programs for fast growth.
An independent review of a vital ongoing campaign, or upcoming launch. You'll have an expert second set of eyes to confirm strategies, identify quick wins, and guarantee best possible results.
Fee: $750
We review your site, test the ordering process, and grade all the communications starting with your online storefront. You will learn where you excel relative to other sites, where you can improve, and which changes are most critical to your bottom line.
Discover:
- What the barriers are on your website that STOP people from buying from you.
- If your website design is helping or hindering sales/lead generation.
- How your order form/lead generation page can be made more effective.
- How you can increase web sales by 15%
Fee: $750
75% of your profits depend on choosing or identifying the right list. Double check that your Marketing team has the best strategies for finding prospect lists and for working your existing customer list effectively.
We interview all your marketing planners involved in list selection to determine their use and knowledge of list strategy, list-pulling tools or processes, and list quality verification/maintenance. You’ll get an unbiased report of their abilities and potential training areas. They will get a list of best practices, templates and checklists for key procedures, and customized tips for achieving more effective lists.
Fee: $750
How many potential or repeat customers walk away from the sale, and why? What can you do about it? Find out today so you don’t lose any more sales.
This is one of those often overlooked reviews, in the interest of time and thinking that outward marketing is the only driver of revenue. But in fact, this review is like fixing the holes in your fishing net. When you do it, you multiply the return for ALL your efforts.
We review all your direct sales points as a buyer, create effective, non-evasive buyer surveys, and test your customer service staff and policies. The final report shows you our findings along with tactics and recommendations for improvement.
Fee: $750
See our work 
|
