Coke, Pepsi, Kraft & Hershey’s

Coke, Pepsi, Kraft & Hershey's


Recognizing the Irving Oil loyalty members as a unique testbed for consumer product brands, Q4 developed a vendor sponsorship and targeted marketing program. Through the loyalty program’s in-store coupons, transaction data, and variably printed direct mail and emails, brands were able to test offers to targeted demographics, categories, and product purchasers. Vendors liked the results, seeing significantly higher sell through rates and permanent brand switching.

Using the 1-to-1 data available, Q4 created a half-million dollars in unexpected revenue for Irving Oil.


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