Q4 Direct Marketing Blog

Retaining Customers & Increasing Company Advocates


The Aberdeen Group’s research report, “Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand” reveals how organizations that achieve superior performance in customer retention and customer satisfaction grow customer advocates.

Some of the most compelling survey findings include:


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Direct Marketing in the Integrated World


Even though marketing seems to have changed dramatically with the arrival of customer-driven marketing and the explosion of buying, researching, and influencing spaces, the basics of direct marketing still apply 100%.

Your map for integrated (omni-channel) marketing is actually the

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The Many Flavors of Customer Loyalty



Customer loyalty comes in many shapes, flavors, and forms— consumers who wouldn’t think of buying a car from any other dealer, shoppers who are on a first name basis with the store clerks, coffee shop regulars who don’t even

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