Marketing automation is the only way for today’s marketers to profitably keep up with the fantastic speed of buyer-driven research and sales. Your clients have already narrowed their top 5 solutions before they even pick up the phone to contact …
Marketing automation, loyalty programs, drill-down data analysis, and even simple direct marketing list pulls… Today’s marketing, more than ever, requires working closely with your IT team for success.
But why is …
A new research report from Digital Marketing Depot is a KEY roadmap and timesaver for any company considering marketing automation. It includes a review of current industry trends and an excellent review of 13 top vendors – including feature comparisons …
No… it’s not running away to a tropical island.
Instead, take a deep breath and a step back to look at the big picture of marketing today. It doesn’t matter if you are selling motorcycle handlebars, Caribbean vacations, or GPS …
Fill every seat in the house, hit every quarterly sales quota, or collect tons of future best customers by automating these 7 basic prospect and customer interactions.
LEAD GENERATION
1. Nurture Programs
Create an opening impression that lasts longer that …
Even though marketing seems to have changed dramatically with the arrival of customer-driven marketing and the explosion of buying, researching, and influencing spaces, the basics of direct marketing still apply 100%.
Your map for integrated marketing is the same as …
The Aberdeen Group’s research report, “Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand” reveals how organizations that achieve superior performance in customer retention and customer satisfaction grow customer advocates.
Some of the most compelling survey findings include:
– …
Customer loyalty comes in many shapes, flavors, and forms— consumers who wouldn’t think of buying a car from any other dealer, shoppers who are on a first name basis with the store clerks, coffee shop regulars who don’t even …
I love math. So exact, so predictable. Done right – you achieve a repeatable formula with known results. That’s nirvana for the traditional mass market, but easily overwhelming today in our new customer-driven marketplace. Long lasting customer loyalty is …
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