Direct Marketing Plan Development
Focused on growing their email marketing and cross-selling nine different lawn, golf, and professional pest control products, DuPont was looking for strategies to effectively integrate their direct mail and email marketing channels.
Q4 created a twelve month marketing communications plan to achieve DuPont’s marketing goals by product and audience segment. The plan incorporated product seasonality into the timing of promotions, included offer testing strategies, and set controls to avoid over-contacting any audience.
Q4 provided this integrated direct marketing strategy to The Via Agency for DuPont.