Direct Marketing & Acquisition
LOJACK’s theft recovery system delivers 100% security to both consumer and professional vehicles owners. However since many of us don’t think it will happen to us, persuasive messaging and targeted prospect lists were what LOJACK needed to drive sales. Q4’s recommended prospect lists and direct marketing strategies for police fleets, classic cars, and car dealerships helped LOJACK surpass sales goals.
Q4 also created a 18 month direct marketing plan for LOJACK customers, actively up-selling and cross-selling additional services through direct mail and email marketing.
Q4 provided this direct marketing strategy to The Via Agency for their client, LOJACK.