Martin’s Point wanted better tracking of their marketing results in their existing system. Q4 analyzed their system, identified gaps, and built a new process that streamlined tracking without slowing new patient enrollment.
The Marketing team was able to increase new patient acquistion and reduce costs through more advanced marketing, because they could now effectively track campaign results across different channels.
After analyzing this hospital’s competition and current new patient acquisition marketing, Q4 created an integrated marketing plan and testing strategy that delivered a new winning control package with targeted landing pages by geographic regions.
The prospect list testing strategies yielded excellent response and an expanded source of new names for continued marketing.