Drive in more business by marketing based on your customers’ or prospects’ actions and preferences. We identify the data that matters to your customers and build marketing strategies to optimize each customer and prospect interaction.
Strategic Direct Marketing Services
- Define target markets
- Develop strategies for segmenting and reaching those markets
- Create best-practice acquisition, development, and retention programs
- Efficiently retain and grow your core customers
- Eliminate unprofitable or low-value customers
- Collect data that profitably directs your marketing and product development
- Improve in-house marketing tools and execution capabilities
