D I R E C T M A R K E T I N G
DeLorme asked us to launch a new mapping software product and take the market in 6 months. By the second round of mail and email testing, we quantifiably arrived at the right price, offer, audience and creative to get the job done and deliver maximum profit.
The RESULT? We generated $7 million in six months from a $2 million investment
L O Y A L T Y M A R K E T I N G
Irving Oil asked us to help them conduct a pilot loyalty program in their US and Canadian convenience stores. We recommended adding multi-channel, 1-to1 marketing for a bigger impact. We planned, implemented, and managed the loyalty program with integrated 1-to-1 marketing through variable mail, email, web, and in store channels.
The RESULT? The loyalty program created double digit growth. The 1-to1 marketing delivered a 40% higher return. PLUS, using 1-to-1 data, we created a half million dollars in unexpected revenue from CPG manufacturers. Currently we deliver loyalty strategies to nearly 100 convenience retailers through loyalty marketing leader Outsite Networks.
D A T A B A S E S T R A T E G I E S
Capt'n Jack's, a premier marine catalog was operating in the red. Their cost of marketing was too high and their results - especially from prospecting - were falling well below the mark. Their data, recently merged in a new system, was missing vital information. We constructed a new marketing database for them and helped them see their audience with much greater dimension. We segmented their customer base and applied test strategies to each segment. We also built an intelligent prospecting test plan that would help them navigate their way to the best lists with results from a single mailing.
The RESULT? They exceeded all financial and growth objectives and positioned them well for sale
I N F O R M A T I O N M A R K E T I N G
When we look at a database we don’t just see number, names, dates, and products. We see new information products and services that can be packaged and sold to a waiting audience. Outsite Networks makes the hardware that linked over 1,200 convenience stores directly to all their customers’ transactions. Q4 works with them to understand the data and leverage all the loyalty touchpoints for winning loyalty strategies. We also help them develop and launch new products, like AllPoints - an iPhone and Android App that integrates loyalty, social, mobile and direct marketing into a one powerful marketing tool.