At DeLorme, we were asked to launch a new mapping software product with a 6 month window to take the market.  By the second round of mail and email testing to customers and prospects, we had dispelled all the in-house assumptions by quantifiably arriving at the right product price, offer, audience and creative to be used for maximum profit.

The RESULT? We generated $7 million in six months from a $2 million investment

See our DM Nuts & Bolts seminar handouts
See our DM Creative seminar handouts

Irving Oil asked us to help them conduct a quick and controlled test of a loyalty program in their convenience stores. We convinced them that adding multi-channel, 1-to1 marketing would have major impact. We planned, implemented, and managed the loyalty test with integrated 1-to-1 marketing through variable mail, email, web, and in store channels.

The RESULT? The loyalty program had double digit growth. Yet our added 1-to1 marketing delivered 40% better. PLUS,  using 1-to-1 data, we created a significant, new revenue stream from 3rd party vendors.

Q4_Loyalty Discussion Handout.pdf

Capt'n Jack's, a premier marine catalog was operating in the red. Their cost of marketing was too high and their results - especially from prospecting - were falling well below the mark. Also, their data had just been ported into a new system and was missing vital information.

We constructed a marketing database for them and helped them see their audience with much greater dimension. We segmented their customer base and applied test strategies to each segment. We also built an intelligent prospecting test plan that would help them navigate their way to the best lists with results from a single mailing.

The RESULT? They exceeded all financial and growth objectives and now have a roadmap for continued success.

See Captn' Jack's online

 When we look at a database we don’t just see number, names, dates, and products. We see new information products and services that can be packaged and sold to a waiting audience.  

Outsite Networks makes the hardware that linked over 1,200 convenience stores directly to all their customers’ transactions. They knew they had a powerful database but they did not know how to create the sellable data product.  Q4 worked with them to define a series of unique data products, identify the audiences dying for the information, as well as, build the marketing strategy to land the sales and expand their store base.  Outsite Networks transformed their business from hardware producer and system manager to information marketing services and data providers to the largest vendors in the country.

See the Category 1-to-1 products

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