WEX Inc.

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Direct Marketing

WEX asked Q4 to try and beat their direct mail control package for lead generation and sales of the WEX Universal Fleet card. Their control had outperformed all challenges for 7 years…. The Q4 test package doubled the response rate.

Q4 has completed many marketing projects for WEX over the past 11 years including:

  • Email marketing
  • On-boarding campaigns
  • Lead generation
  • Lead nurturing
  • Custom Sales training development
  • Positioning & Messaging strategies
  • Product tutorial videos
  • Tradeshow strategy and design

Clients & Work